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Naked Princess Selects CoffeeTable As Exclusive Tablet Catalog Partner

Naked Princess Selects CoffeeTable As Exclusive Tablet Catalog Partner

Luxury lifestyle retailer chooses app program to power iPad catalog shopping experience

San Francisco – July 27, 2012 – Naked Princess, the new Southern California luxury lifestyle brand producing couture lingerie, scent-based beauty and body products, has announced a partnership with CoffeeTable to power its first digital catalog in order to accelerate brand exposure and sales to new shoppers. CoffeeTable is a San Francisco-based e-commerce platform, which digitizes and aggregates catalogs via a shopper-friendly iPad app – recently hitting #1 in the App Store Catalogs category. Naked Princess is the latest high-end retailer — others include, Neiman Marcus, Tory Burch, Horchow, Crate and Barrel, Lands’ End, Coldwater Creek and more — to join the CoffeeTable app platform.

It was critical for Naked Princess to find a marketing partner that could expose their luxury brand to an audience with meticulous standards. As the leading discovery e-commerce service, CoffeeTable was the clear choice to exclusively power Naked Princess’s iPad tablet strategy. CoffeeTable’s ability to provide retailers with shopper behavior analytics is transforming the multichannel retail industry with impact reaching beyond tablets into offline and online channels.

“After reviewing other tablet options, we ultimately selected CoffeeTable as our exclusive platform because of its design and analytics”, says Michael Montanez, marketing director at Naked Princess. “We are a luxury brand and we want to be in control of our brand exposure, and we need information that tells us what our shoppers want. CoffeeTable has provided us an experienced brand manager and tablet analytics that help us understand how our shoppers behave, ultimately providing us the resources to make better business decisions.”

“Our partnership with Naked Princess is representative of how retailers leverage CoffeeTable to better understand shopper behavior,” notes Ben Choi, CEO of CoffeeTable. “With end-to-end shopper behavior analytics, retailers are adjusting their decisions related to catalog design, which can improve product engagement while lowering both print and distribution costs. At the end of the day, it’s about providing retailers with clear ROI, and our retailers recognize that CoffeeTable provides insights that deliver results.”

For more information, visit CoffeeTable on the web at www.coffeetable.com or download the app free from the App Store.

About CoffeeTable CoffeeTable is a free shopping app that turns your iPad into a virtual coffee table of retail catalogs, allowing shoppers to browse their favorite stores anywhere, anytime. #1 in the App Store's Catalogs category, CoffeeTable is the only app that enables purchases to be made directly in the app, via its Express Checkout technology. CoffeeTable features rich visual catalogs of leading retailers such as Crate and Barrel, Sears, Lands' End, West Elm and many more.

CoffeeTable is the brainchild of e-tailing pioneers Chris Friedland and David Berman. Friedland and Berman are founders of Build.com, a $300 million e-commerce business. CEO Ben Choi is Venture Partner at Maveron, and is a seasoned mobile executive, formerly at Greystripe (acquired by ValueClick) and at Yahoo. CoffeeTable investors include RR Donnelley, the world's leading catalog printer and services provider.

About Naked Princess Based in Beverly Hills, CA, Naked Princess is a new luxury lifestyle brand that believes "boudoir is a state of mind" and has created a sophisticated online world, couture lingerie, eco-chic scent-based body & lip products, and digital content to spread their lifestyle vision. The brand celebrates romance, beauty, and femininity with a fresh California perspective and inspires women to live beautifully, love deeply, and reign joyfully. www.nakedprincess.com

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